Target customers: gentle groom pursuing quality and fashion sense
Age positioning: marrying parties
Business Series
Business Series
Product style: noble, elegant and delicate
Target customers: successful man forging ahead with extraordinary vitalities, enjoy the life
Age positioning: middle class of 30 to 50 years old
The New Series
The new series
Product style: new, leisure and vitality
Target customers: urban successful people of urban, new generation middle class and enjoy the life
Age positioning: 30 to 45 years old
Golf Series
Product style, elegant, implicative, light commercial sports style, composed with vigor, bold fashion movement style
Target customers: the pursuit of fashion, health, life quality; dynamic and enterprising; urban success people believing in the high-end, elegant business sports
Age positioning: 30 to 45 years old
Leather Shoes Series
Leather shoes series
Product style: elegant, comfortable, absolute individual character
Target customers: self-confidence, economic independence, good educated, pursuit vogue attentively, the white-collar workers and business people be brave to try and receive new things
Age positioning: 28 to 45 years old
Theme Series
Yishang suit
Interpretive true meaning of fashion with artistic language
Innovation version process
Version design most according with human body engineering, innovate visual place dimension like chest, head, waist, bag cover, clothes length, etc., dressing more slim and fitting
Solve common outstanding problems such as uncomfortable fashionable suit