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Brief Introduction to Baoxiniao holding Co., Ltd.

Baoxiniao holding Co., Ltd, formerly known as Zhejiang Baoxiniao Garment Co., Ltd, was founded in June 2001 and now is a garment-oriented share company with diversified portfolios. The company was listed on the Shenzhen Stock Exchange in August, 2007 and was renamed as Baoxiniao holding Co., Ltd in 2017. The company owns more than 1500 retail shops and online sales network covering major sales platforms, and owns three major production bases in Wenzhou, Shanghai and Hefei. The annual retail income of main business reaches over 5 billion yuan, ranking as one of the top 100 enterprises in Chinese garment industry.

Baoxiniao holding company consists of four units, namely, Phoenix International BU, Saint Angelo BU, BONO BU, Baoxiniao Venture Investment BU.

Phoenix International BU meets the diverse fashion needs of customers by importing, developing and operating several international fashion high-end brands, such as Italian light luxury brand TOMBOLINI, Italian shirt brand CAMICISSIMA crowned as “role model of shirts”, Korean casual clothing brand HAZZYS, French fashion outdoor brand LAFUMA, American fashion casual brand DANIEL CREMIUEX and etc.

Saint Angelo BU operates its own brands to satisfy the mid-to high-end business people, including its original business garment brand SAINT ANGELO, professional bespoke brand SOLOSALI and fashion business casual garment brand FRANSITION. Our main brand SAINT ANGELO has crowned itself as China Well-known Trademark, China Famous Brand, Excellent Quality Prize of China Garment Brand, China Youth’s Favorite Garment Brand, National Inspection-free Product and so on.

BONO BU focuses on the high-end custom business for business customers and offers customization service under the uniform brand of BONO. BONO started cooperation with Korean top school uniform brand ELITE BASIC in 2016, and officially entered Chinese school uniforms market.

 

Baoxiniao venture investment platform, namely——Shanghai Junquanxin investment Co.,Ltd, is mainly responsible for the investment business of Baoxiniao, it experts in the project integrations between industry and capital market in order to develop the industry rapidly with the boost of capital, thus achieving a mutual enhancement between industry and capital.

The company combines mobile internet and big date technology, opens on-line and off-line sales channels, and provides consumers with omnichannel shopping experience featured by multi-brand. At the same time, with the development of intelligent manufacturing technology, our company actively promotes the transformation and upgrading of the internal infrastructure, establishes the intelligent cloud-wing platform, and achieves the deployment of industrial 4.0 intelligent productions. The intelligent cloud-wing platform takes the transparent cloud factory of upgraded MTM system as the main body, and take both the exclusive customization cloud platform and the big data sharing platform as two wings, so as to provide a full range of one-stop private custom services for the global private custom shops and consumers, and to fully meet consumers' personalized and fashionable needs. In 2015, it was selected by the Ministry of Industry and Information Technology to the list of 100 enterprises that practice trials for the combination of Internet and industry. In 2016, it was rewarded the pilot demonstration enterprise of smart manufacturing by the Ministry of Industry and Information Technology, and has realize the successful transformation from traditional manufacturing to intelligent manufacturing.

Looking ahead, based on the enterprise’s mission, of “promoting garment culture and adorning prosperous life”, Baoxiniao will continue to stick to the core value of “Innovators-first, Strivers-Oriented”. Adhering to the clothing industry and thoroughly implementing the strategy of “Multi-Brand Management and multi Internationalized Development”, Baoxiniao determined to become a globally competitive company, renowned home and abroad for its large scales and diverse brands!

Enterprise vision
Create building Platform Establish century-old enterprises
Enterprise Mission
Carry forward the culture of clothing Adorn better life
Core Value
Only man— Know people Cultivate people Respect people
Only truth —Practical Honest and trustworthy
Only innovation —Eternal innovation Explore constantly
Only beauty— Pursue beauty, Find beauty, Create beauty, Devote beauty
Enterprise spirit
Transcend oneself every day Pursue excellence ever and again
Operation Principle
Profit Sharing Foundation lasting forever
Enterprise Purpose
Reward employees Contribute to society
Staffing Principles
Five elements — Youth Education Profession Team Cause
Four levels - Hardship level Money level Grievance level Cultural
Three latitudes— Loyalty Professional quality Work performance
Code of conduct
Behave modestly, Work hard
Promise must be kept and action must be resultful.
Respect for nature and love for mankind, Harmonious and full communio